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1968 Toronto Ron Gabe, Jorge Saia […]
When
1968
Description
1968 Toronto Ron Gabe, Jorge Saia, and Michael Tims formed the artistic collective General Idea. They adopted new names — Felix Partz (Gabe), Jorge Zontal (Saia), and A.A. Bronson (Tims) — and proceeded to introduce a satirical and humorous gay sensibility to the Toronto art world. Their early triumphs included The Miss General Idea Pageant (1971), held at the Art Gallery of Ontario, and the creation of FILE magazine (1972). During the late 1970s and early 1980s General Idea garnered an international art following, and in 1984 held the Miss General Idea Pavilion retrospective at the Art Gallery of Ontario. During the late 1980s their art focussed more on the AIDS crisis — their AIDS logo spoofing the famous LOVE sign created by Robert Indiana became internationally famous. General Idea disbanded in 1994, the same year in which both Felix Partz and Jorge Zontal died of AIDS.